All work

Herschel Supply Co.

Lookbooks, ads and packaging for Herschel in its early years.

Model wearing a Herschel backpack outdoors
client
Herschel Supply Co.
what we did
Art direction, Lookbooks, Print ads, Packaging, Illustration

The brief

Founded in 2009 by brothers Jamie and Lyndon Cormack, Herschel Supply Co. grew into a global accessories brand. In the early days we worked directly with the founders, just a door away from our studio.

What we did

We created the consumer facing pieces: lookbooks, print ads, digital banners, newsletters, illustration, packaging and even the fabric patches on the bags.

Their team and ours worked side by side, using tactile materials and print processes that matched the quality of the products.

The result

As Herschel grew into a global brand it built its own in house creative team. We are still close, with their distributor just down the hall from us.

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