- client
- People's Footwear
- what we did
- Paid advertising, Campaign management
- year
- 2016
The brief
Launched in 2014, People's Footwear makes light, comfortable casual shoes from innovative materials. Two years in, in store distribution was still limited, so online sales were the priority, with better margins and no middlemen.
What we did
We launched a monthly paid digital campaign in March 2016 and ran their online advertising through the 2016 holiday season.
Daily updates kept targeting and spend adapting and improving.
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