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7-Eleven

A social dance challenge that brought a 1970s 7-Eleven track back to life.

Two dancers jumping with Slurpees in downtown Toronto
client
7-Eleven
what we did
Social campaign, Content production, Contests

  • campaign impressions

  • videos posted to the hashtag

  • comments and shares

The brief

The spark was Dance The Slurp, an original track 7-Eleven recorded in the 1970s. The goal was to turn that bit of brand history into something people wanted to join in on.

What we did

We remixed the track and launched #DanceTheSlurp, a social dance challenge. The dance itself was created by award winning Canadian choreographer Carlo.

Dance studios across the country recorded their own versions, and weekly social contests invited everyone to copy the moves for a chance to win 7-Eleven swag.

Dancers performing The Slurp in a city square
Dancers on a rooftop with the CN Tower behind
A dance crew performing on a football field
A dancer in front of a 7-Eleven store
Close up of a Slurpee cup

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