- client
- Triple O's
- what we did
- Social strategy, Food photography, Contests, Content
The brief
Triple O's competes in a crowded fast food market. Its quality ingredients and menu set it apart, but its social feed was promotional and text heavy.
What we did
We moved the feed to vibrant, food forward photography that improved brand recall.
Contests, rewards and games encouraged followers to engage, and to create and share their own content.
Campaigns for new menu items ran alongside evergreen content, all built around thumb stopping product moments.
seriously, say hi